I just completed an
essay on how the
is marching inevitably
into the cloud. 1 I
believe this is so, but the end result may not
be as ideal as what’s envisioned.
Storage clearly is leading the migration.
Distribution-related operations are in the
process of being moved, particularly those
functions that aren’t required 100 percent
of the time.
“Are you using a chroma key at
midnight?” Al Kovalick asked at the 2012
SMPTE Tech Conference in Hollywood.
“Take an inventory and say, ‘what
percentage of the time am I using this
thing?’ Perhaps 35 percent of the time—
you could have 65 percent savings.”
Kovalick is a cloud evangelist and
elucidative TV Technology contributor.
He said that Cisco predicts that 51 percent
of all business workloads will be processed
in the cloud by next year.
Enterprise-level operations may have
more protection in the cloud than the hoi
polloi, but I believe there are object lessons
on the consumer side worth noting in the
great virtual hejira. And so I says to my
“I had maybe six or seven years worth
of digital photo albums on Google’s Picasa
that could be secured so that only invitees
could see them. Then recently, without
warning, Google tied Picasa access to
Google+, under the condition that people
join under their real name. Whomever
controls the cloud has the power to hold
So Karl says, “I believe it important to
distinguish between ‘private clouds.’ …I
know of no large-scale media organization
that considers the public/hybrid model for
anything other than the deepest, long-term
archiving of data, as a tertiary backup, for
That could be true for the time being,
but what about as-needed operations? How
much vulnerability do the various iterations
of cloud-based software-as-a-service
And does anyone know how I can get
my digital photo albums back?
1 See “TV Everywhere, Why Aereo Wins
the PR War, and the IP Singularity,” at www.tvtechnology.com/section/mcadams-on/117