NEW YORK—A look at May 2017 TV trends from Pivotal Research Group showed that consumption via internet-connected devices rose by 47 percent from 2016 numbers, bringing the total to 12 percent of total TV use among 18-49 year olds on a total day basis. These results show that traits of digital—like greater viewer control and flexibility—have come to redefine the viewer experience in a rapidly growing OTT framework. Jacqueline Corbelli, CEO, founder and chairman of BrightLine asks what’s next in the TV viewing evolution?
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