The Emerging TVTOPIA Viewer

Viewer demand for control and flexibility nearing tipping point August 2, 2017

NEW YORK—A look at May 2017 TV trends from Pivotal Research Group showed that consumption via internet-connected devices rose by 47 percent from 2016 numbers, bringing the total to 12 percent of total TV use among 18-49 year olds on a total day basis. These results show that traits of digital—like greater viewer control and flexibility—have come to redefine the viewer experience in a rapidly growing OTT framework. Jacqueline Corbelli, CEO, founder and chairman of BrightLine asks what’s next in the TV viewing evolution?

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