01.06.2010 10:10 AM
Walmart Keeps Up Blu-ray Push in Post-Holiday
Walmart is continuing to enhance its CE departments in early 2010 in many of its stores within the U.S., with an emphasis on selling more brand-name HD and Blu-ray products from Sony, Samsung and Magnavox, along with more typical big-box stores brands such as the current top American seller of HD panels, Vizio.

The world's largest retailer's "Blu-ray Experience Areas" in a growing number of outlets aim to team HD hardware/software units and titles into a central sales area within its larger entertainment departments. For Blu-ray proponents, Walmart's initiatives are significant since the retailer has told various media and manufacturing groups in recent months that it believes its base of cost-conscious family customers are now seriously willing to upgrade from standard DVD (and lingering VHS tape) to Blu-ray.

Walmart's pricing strategies are targeted at encouraging further Blu-ray growth, according to published reports, primarily its much-publicized holiday sales promotion of a $78 Magnavox Blu-ray player — a price point which continues in many of its stores in early January (along with higher-priced brand-name players such as a $149 unit from Sony), according to its most recent insert in Sunday newspapers on Jan. 3.

According to consultant DisplaySearch Walmart now represents about a 30-percent market share for sales of Blu-ray Disc titles, coming close to tying Best Buy, America's top overall CE retailer which had a more distinct lead in both Blu-ray players and software (titles) until recently.

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Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

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