03.22.2006 12:00 AM
Toshiba Says Price Could Make Difference in DVD Wars
"There will be big price differences between both formats that consumers will certainly notice if they compare them," according to Maria Repole, senior manager at Toshiba. She was among Toshiba officials at her firm's current national HD DVD tour of high-end electronics retailers that will end in California in mid-April. Repole spoke with "HD Notebook" last week at a tour stop at a new Myer-Emco store in Fairfax, Va., near Washington, D.C.

Price points do vary quite a bit between both formats' proposed early product lines, with some HD DVD players barely half the cost of some Blu-ray units (see previous story). "HD DVD is a natural transition, technically, from today's DVD standard," Repole said, "and consumers can easily recognize and embrace the new format." (Other Toshiba reps on site also said the name itself, "HD DVD," says more to a typical consumer about what it entails than the term "Blu-ray.")

Blu-ray is an entirely new format, Repole said, requiring manufacturing components and assembly line schemes that must be quite different from today's DVD production or HD DVD's. That's the main reason why HD DVD products will be less costly to manufacture, at least in the early rounds. (Look for more on Toshiba's national tour in the April 12 edition of TV Technology.)

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology