/
07.25.2008 12:00AM
TiVo, Amazon Team up for Buy-via-Remote
It may be the Holy Grail of interactive TV: buying what you see with just a click of the remote.

July 22, TiVo and partner Amazon.com began enabling click-and-buy compulsion on programs including “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” “The Colbert Report,” and “Burn Notice.”

With the new service, “Product Purchase,” TiVo completes its evolution from a device that lets people skip commercials to one that’s turning the programs themselves into commercials.

“Product Purchase adds a whole new dimension to the TV viewing experience,” said Evan Young, TiVo director of broadband services. “By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they’ve seen in TV ads without leaving their couch.”

Young cited CDs or new books from guests on a talk show as Amazon product that the new system could hawk. If buyers need more, TiVo’s “Universal Swivel Search” lets them easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the set using the TiVo remote.

“The marketing possibilities are endless,” said Scott Merlino, senior manager of business development at Amazon.com.

The system can even automatically pause the program so that all that shopping doesn’t interrupt the viewer’s enjoyment of the show.

Broadband-connected TiVo Series2, Series3 and TiVo HD DVRs will be able to take advantage of this new feature.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology