05.21.2008 12:00 AM
Survey: U.S. Blu-ray Penetration Nears 10 Percent
A new Harris Poll of more than 2,500 American adults (surveyed online) in April found no rush toward Blu-ray Disc as the next best thing to replace standard DVD, although combined penetration figures are approaching double digits if you include game console sales.

While the survey reveals a continuing heavy presence of standard DVD players in the home (87 percent), about 4 percent now own standalone Blu-ray players. But slightly more (5 percent) own PlayStation 3 game consoles (each with its own internal Blu-ray drive)—for a total Blu-ray penetration rate of 9 percent. (Ironically, standalone HD DVD units in the survey stood at 6 percent home penetration for the now-defunct standard.)

Yet another 9-percent figure reared its head, too: Only 9 percent of current non-Blu-ray consumers said they were likely to purchase a Blu-ray disc player within the next year (including the 2008 holiday season)—even when they were made fully aware that Blu-ray is now the lone HD disc technology. (In fact, nearly 70 percent of those surveyed said they already knew of Blu-ray’s victory earlier this year over HD DVD.)

Still, only about a third of those surveyed (35 percent) were even technically in the ballpark to buy Blu-ray players; this is the group that now owns an HD television set. Therefore, the survey appears to indicate that less than a third of current HD set owners are interested in purchasing a Blu-ray player (or Blu-ray via PS3) in the foreseeable future.


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Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

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