09.12.2007 12:00 AM
Survey: Consumers not yet Excited About Next-Gen DVD
In a new study from Forrester Research set for official release sometime this month, American consumers are not exactly awaiting next-gen disc technology via the incompatible formats of Blu-ray Disc and HD DVD with eager anticipation.

The survey of slightly more than 5,000 adults with Internet access (717 of whom also own HD television sets) found when next-gen DVD players sell for much more than $200 (a lot less than they are, to date), both HD owners and other CE consumers quickly lose interest.

Here are some highlights regarding “all households” in the survey, authored by Forrester Principal Analyst J.P. Gownder:

Which best describes your plans to purchase a next-generation DVD player?

  • As long as it plays current DVDs and wide variety of future content 26%

  • Wait until one format wins, and then buy a next-gen DVD player 22%

  • Would not buy next-gen DVD player unless can play both formats 24%

  • Would not buy a next-gen DVD player under any condition 25%
  • Would buy a next-gen DVD player and not worry about it 2%
A separate and broader Forrester survey of annual HD and other CE trends recently was made available for purchase.

More details on the next-gen disc war are provided in the current edition (Sept. 5, 2007) of TV Technology.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology