Doug Lung /
12.30.2010 12:05 PM
Stations Add Mobile DTV, But Receivers Remain Scarce

Broadcasters across the country have added Mobile DTV broadcasts to their ATSC streams, but for the most part, they've done so with little publicity. One of the most up-to-date lists is Trip Ericson's Mobile DTV Service List.

At the end of the year, a limited assortment of ATSC Mobile DTV receivers were available on line. Many RF Report readers got their first opportunity to view Mobile DTV signals when Decontis released software that allowed viewing ATSC MH signals with a conventional ATSC USB tuner.

You'll be hearing a lot more about Mobile DTV in 2011, thanks to the Mobile Content Venture (MCV) and the Mobile 500 Alliance. Stations belonging to the two groups have committed to roll out Mobile DTV services. The MCV has committed to rolling out mobile DTV service in 20 markets by the end of 2011, reaching 40 percent of the U.S. population. That shouldn't be too difficult—as mobile DTV signals are on the air in many of those markets today.

These two groups will be able to work with consumer electronic manufacturers on product design, applications and marketing. Look for evidence of this at next week's Consumer Electronics Show in Las Vegas.



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1.
Posted by: Brian Smith
Thu, 06-30-2010 03:06 PM Report Comment
All this sounds great, except for the part about "they've done so with little publicity." Doug, doesn't this seem to be following the same trend of apathy that broadcasters heaped on their DTV transition where in most cases a decade passed by without their viewers being made aware they could get HDTV for free with an antenna and/or an equipped HDTV/set-top-box. DBS and Cable had already reaped the benefit of adding to their subscriber base by promoting the benefits of viewing HDTV before broadcaster's too-little-too-late advertising/education push at the eleventh hour. The big difference with mobile/handheld DTV is that there is no government deadline and mandate for this technology. If broadcasters don't put forth the effort in their daily spot rotation to market and inform viewers of this useful and available service quickly, then all the wireless carriers will have built out their infrastructures well enough to obviate broadcasters and their additional M/H chip from the mobile devices being sold. In short; get a clue Big Media.




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