11.26.2008 08:00 AM
Sony: Blu-ray Sales Forecast to Fall Short
While Sony still thinks Blu-ray Disc players (its own brand, as well as Panasonic and Samsung) will do some brisk business this fateful holiday season, it now says its early sales forecast will fall a bit short of expectations.

While final sales numbers (in a sales season that has yet to begin) may not be truly formed until a week or more into the new year because of possible deep discounts for post-holiday shopping, Sony told Reuters the sales projections will not meet a global worldwide target of 5 million units. Most of those players in the next few weeks were expected to sell in North America, but the economic climate going into the holiday season here does not bode well for Sony and other Blu-ray proponents.

Still, Sony said the lower numbers will not be disastrous—with a possible decline of maybe about 10 percent under early projections.

Some retailers plan to slash Blu-ray players price points to well under the $200 level on Black Friday (Nov. 28) and beyond, with Walmart selling one player for $128 (see first item in today’s HD Notebook).

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology