03.01.2006 12:00 AM
Plasma: Record Sales in All Regions, Despite Share Decline
In the plasma category, worldwide HD/ED shipments rose 44 percent from quarter-to-quarter and 109 percent year-to-year in 2005 to a record 2.27 million units, according to DisplaySearch
. It said shipments "exceeded expectations" by slightly more than 10 percent as PDP module suppliers stretched their capacity to meet demand in the holiday season-dominated Q4.
However, plasma unit sales actually lost overall flat-panel market share compared with the previous Q3 of 2005 because of surging LCD sales in the 40- to 44-inch range, and 50- to 54-inch microdisplay RPTVs. In 2005 overall, plasma sales rose more than 100 percent to nearly 6 million units.
Regionally, record results were achieved in all sectors. North American plasma shipments rose 85 percent year-to-year, but still fell from 30 to 28 percent of the global plasma market in 2005. 42- to 43-inch HD plasma sets maintained the highest share of the North American plasma market -- although total HD plasma share fell slightly to 65 percent as "price-sensitive holiday demand" boosted the 42-inch ED market, according to DisplaySearch.
North America was also the only region where plasma gained share in the popular 40- to 44-inch screen range in the final quarter of 2005.