04.13.2005 12:00 AM
'Outdoor Channel 2 HD' Announces Soft Launch
Outdoor Channel 2 HD--a new network airing all programming in HD--became fully operational late last week. The network is now available to cable and satellite operators, according to the Temecula, Calif.-based company. It plans to launch a much louder marketing campaign starting July 1.

Outdoor Channel 2 HD began its schedule of HD production in late 2003, and continues to expand its HD library of traditional outdoor programming that the company said will be "captured in real (not up-converted) high-definition."

The new channel's overall target audience is America's estimated 82 million anglers, hunters and other outdoor enthusiasts. Its already-established Outdoor Channel (which airs in SD) provides about 100 weekly programs featuring hunting, fishing and shooting sports, as well as off-road motor sports and other lifestyle shows. Based on April 2005 data from Nielsen Media Research, The Outdoor Channel's universe is estimated to be about 24.4 million homes--delivered via both cable and satellite.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Product News
Discover TV Technology