08.06.2008 12:00 AM
Olympics: Vizio to Unveil New 120Hz Line on Opening Night
Vizio, the no-name brand that has quickly become a recognized leader in big-box stores, will use Friday night’s (Aug. 8) Opening Ceremonies in Beijing, live on NBC, to introduce its new media campaign showcasing its new line of HD units.

The Vizio brand is ubiquitous at such outlets as Costco, Sam’s Club, BJ’s and other warehouse-like discount chains, where its 1080p LCD HD monitors are seen side-by-side with Sony, Panasonic, Philips, LGE, and other long-established brands.

The premiere commercial spot set to air during the opening celebration from Olympic Stadium (called “Splash”) will feature an American swimmer performing a “rigorous dive with unprecedented clarity and detail,” according to a company statement. The spot will target Vizio’s 1080P/120Hz technology as part of its new XVT series. And in a statement that may raise some hackles with competitors, a Vizio exec said, “We, unlike our competitors, are going against the industry trend of over-charging consumers for high-performance technology.”

The firm’s XVT series units are scheduled to be on U.S. retailers’ shelves during the 17 days of Olympics coverage.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology