07.09.2008 12:00 AM
Olympics: MultiChoice Adds HD Channel for South Africa
On Aug. 8, the opening day of the summer Olympics in Beijing, South African DBS firm MultiChoice will launch its first HD channel on its “DStv bouquet.” The specially designated outlet will cover the games from opening ceremonies on the first day (conveniently tagged by some marketers, including NBCU, simply as “8.8.08”) through closing ceremonies on Aug. 24.

MultiChoice said the move to an all-HD venue for the duration of the 17-day Olympics had been necessitated by the recent increase in the number of South Africans buying HD receivers—partly in response to the Olympics themselves, but also attributed to the growth of Blu-ray disc package content, the DBS firm said.

After the Olympics, MultiChoice said it will offer free airtime on its HD channel until March 2009, in order to help introduce advertisers to its new HD service.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Discover TV Technology