02.11.2009 01:30 PM
NBA All-Stars to Appear in 3D Theaters
Turner Sports, which airs the NBA All-Star Game every winter on TNT and TNTHD, has cut a deal with Cinedigm this year to provide All-Star festivities in 3D HD to movie theater patrons around the United States on Valentine's Day, Feb. 14, on the eve of the big game.

Billed as "NBA All-Star Saturday Night," the telecast will feature three-dimensional HD technology from Pace (special glasses a necessity, as usual) to cover such ad-sponsored pre-game contests as the Sprite Slam Dunk contest, the Foot Locker Three-Point Shootout, the Haier Shooting Stars and the PlayStation Skills Challenge.

Cinedigm, based in Morristown, N.J., said it has "certified" several hundred cinemas from coast-to-coast to carry the NBA events, which has used the technology before. (The game itself will not be available in 3D in theaters.) Both the "NBA All-Star Saturday Night" and the Sunday night game (8 p.m. EST) will originate from U.S. Airways Center, the home of the Phoenix Suns.

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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

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