Mobile DTV Alliance Extends Work to Include ATSC M/H
March 7, 2008
RF Report has covered the efforts of the Mobile DTV Alliance (MDTVA) to promote open standards, notably DVB-H, for mobile TV. Thursday (March 6) MDTVA announced it was extending work on its implementation guidelines to encompass the ATSC standard for mobile broadcasting, ATSC M/H, and was broadening its charter to include industry collaboration activities with North American broadcasters. The MDTVA recently released its North American Mobile TV Implementation Guidelines. MDTVA president Walt Tamminen observed that his organization had much experience in the development of implementation guidelines and in unifying the mobile broadcast industry. “Today we are excited to announce our refined focus on service interoperability, our expanded mission to collaborate with North American broadcasters, and the publication of our new mobile TV implementation guidelines, the common, interoperable service layer guidelines for multiple mobile TV technologies,” Tamminen said. The guidelines are based on the global Mobile Broadcast Services Enabler (OMA BCAST 1.0) specification. Tamminen said the new implementation guidelines cater to today’s DVB-H-based systems and will soon include ATSC-M/H-based broadcast systems. MDTVA listed three key aspects of its implementation guidelines: Mobile DTV Alliance sponsor members include Disney, Microsoft and Nokia.
An interoperable technical foundation that builds on the efforts of the Open Mobile Alliance; Support for multiple broadcast systems under a consistent service layer Expanded content protection options with Microsoft PlayReady technology, which supports the application of a wide range of business models to many types of entertainment content
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