Deborah D. McAdams /
01.09.2013 01:11 PM
Media General Adopts Worldnow CMS
WFLA launched on the system today
RICHMOND, VA. -- Media General announced its adoption of the Worldnow content management system.
Worldnow’s CMS is designed specifically
for broadcasters and provides a single workflow between newsrooms, websites and
mobile devices. The new system will enable Media General’s newsrooms to provide
richer content more efficiently and with greater immediacy for their audiences.
As part of the partnership, Worldnow will provide national advertising sales
support and a select set of local advertising training and programs. Television
stations also will have access to Worldnow’s national and niche digital
On Wednesday, Jan. 9, Media General’s station in Tampa, Fla.,
launched a new website, wfla.com,
which is also the company’s first broadcast website to use the Worldnow system.
Media General’s 17 other television station websites will convert to the Worldnow
content management system in the first quarter of 2013.