09.05.2007 12:00 AM
Matsushita Sees Plasma Demand Leveling at 30 Percent
LCD technology has seen steady gains in HD market share over plasma and other HD technologies in the past couple of years. Still, although Matsushita (under the Panasonic brand) does see a lessening in consumer demand for plasma in the next couple of years, it predicts plasma’s market share decline will plateau at around 30 percent for flat screens of 37 inches and wider.

Matsushita’s current sales figures show plasma screens now hold about 40 percent of market share, according to Reuters.

Matsushita does have a stake, of sorts, in its own prediction: It continues to be among the world’s largest makers of plasma sets, even while the technology has been steadily losing share to LCD. Until recently, plasma screens larger than 37 inches seemed technically superior to many observers, but LCD technology (which is back-lighted) has experienced continual improvement.

Matsushita, which is spending more than $2 billion to double its plasma capacity in the next couple of years, also produces LCD HD models, although none larger than 37 inches.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology