Mammoth 1080p Displays Debut With NBC Football
If that 103-inch plasma screen from Panasonic that was first displayed at CES and NAB2006 caught your eye, it caught the Peacock's eye, too. NBC Sports showed off its new HD-laden studios at 30 Rockefeller Center in Manhattan last weekend during halftime of the Notre Dame-Penn State college game as a way to plug its new "Football Night in America" franchise, which kicked off its schedule of NFL contests Sunday in primetime.
The new eighth-floor studios, featuring the famous Rockefeller Center skating rink as a live backdrop through a glassed wall, features two Panasonic 103-inch
, 1080p plasma displays on each side of the wide anchor desk. It is reportedly the first commercial on-air use of the huge 1080p screens by a broadcaster on a regular basis.
The duel large-screen displays (there are four smaller Panasonic plasma screens in the studios) will be used primarily for pre-game, halftime and post-game programming by the new play-by-play team of John Madden and Al Michaels, and studio anchor Bob Costa.
The HD monitors will be an active element in NBC's sports programming, it said, and will be broken into multiscreen images, at times, as well as displayed with a Telestrator for play analysis.