06.20.2007 12:00 AM
Lingering Confusion Not Blunting HD Interest
Despite continuing confusion over the various options afforded to them when it comes to HD, American consumers continue to voice an overwhelming preference for purchasing HD sets to see for themselves what all the fuss is about.

According to a newly released survey for the Hitachi Consumer Group by KRC Research, 78 percent of 1,055 consumers surveyed by phone in May voiced a preference for obtaining an HD set as soon as they are able. The survey also reinforced findings in various other studies that found women are often the key decisionmakers in a majority of DTV purchases, according to Marketing Daily.

Still, about 70 percent of female consumers say they are confused by the options--compared to about 50 percent of men. The Hitachi group, based in San Diego, said that, overall, about two-thirds of consumers surveyed “would not be comfortable” having to explain the variety of HD options and technologies currently in the marketplace.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology