12.05.2007 12:00 AM
Likely Subs to U.K. HDTV Jumps to 30 Percent
Of consumers aware of high definition television (HDTV) in the United Kingdom, the proportion of people likely to subscribe has jumped to 30 per cent, with 5 per cent of these saying they are almost certain to subscribe to HDTV, according to Continental Research's latest Digital TV Report.

Max Willey, Continental Research's head of media, said: "This is a large increase from the 17 per cent who last year said they were likely to subscribe to HDTV and probably reflects the fact that most TVs for sale now are HD-ready, and that Sky and Virgin Media (the only two HDTV subscription services available) have been heavily advertising their HD services.

"The overwhelming majority of adults who said they were likely to, or already do, subscribe to HDTV said they would subscribe to Sky's HDTV service (83 per cent). As Virgin Media (15 per cent) doesn't offer as many programmes in HD as Sky (currently it gives access to BBC HD and additional HD on demand) this is not a surprising result".

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology