LCD, Plasma Achieve Triple-Digit Sales Growth
December 7, 2005
Worldwide TV shipments of all kinds were up 12 percent in the third quarter of 2005 compared to the same period last year, according to a new 3Q report from researcher DisplaySearch. With higher-priced micro-display rear projection sets gaining share, the firm said in a statement that revenue growth continued to outpace unit growth with revenue up 19 percent for 3Q 2005. As a result, the average selling price for all sets (notably, including rock-bottom NTSC unit prices) rose from last year to $439.
Flat panel's unit share (LCD and plasma) of all units sold rose from 6 percent in 3Q 2004 and 13 percent in 2Q 2005 to 16 percent in 3Q 2005, on growth in the past year of 153 percent. While accounting for a minority of units sold, flat panels nonetheless earned the most revenue for the first time with a 55-percent share in 3Q 2005, up from 48 percent in the previous quarter. In shipments by technology: LCD shipments rose 156 percent to a record 5.5 million units and a 13 percent share of the global TV market. Steadily decreasing prices was the chief reason cited. Plasma grew 143 percent to a record 1.6 million units and a 3.6 percent market share. Significant price declines, particularly from early September onward, supported the strong growth. CRT unit shipments declined 8-percent in the past year but managed to still sell 35.5 million units (analog and digital). There is no shortage of 4:3 analog CRTs on U.S. store shelves for the current holiday season. In terms of worldwide shipments and revenues, Samsung remains at the top of the heap on a revenue basis. In a statement, DisplaySearch said Samsung has earned this position due to its strong position in each technology--although it did not lead in any single technology. On a unit-sold basis, Samsung was second in CRT, MD RPTV and CRT RPTV and third in plasma and LCD. DisplaySearch said while Panasonic was number seven on a unit basis, it was second in overall revenue "due to its dominant plasma position."
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