12.05.2007 12:00 AM
Sans Wal-Mart, Nielsen Gives Early Holiday Nod to Blu-ray
Early holiday sales data from Nielsen VideoScan indicates more than 72 percent of next-gen discs purchased by consumers were the Blu-ray Disc format. It’s unclear exactly what content the “discs” represent, but apparently they include both videogame and motion picture titles.

The Nielsen data, however, may be unintentionally skewed towards Blu-ray because the numbers do not include sales at Wal-Mart, which America’s largest big-box retailer said represents about 40 percent of all disc sales.

Wal-Mart generally caters to shoppers seeking lower prices, and HD DVD products sell for less than Blu-ray items. In recent weeks, very low-cost HD DVD players have been featured at Wal-Mart, but none of the sales numbers for titles purchased by new HD DVD users were included, according to published reports.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology