11.14.2007 12:00 AM
HD Shopping Coming Soon to QVC
Multimedia retailer QVC said it will ramp up an HD simulcast of its SD broadcast feed by early 2008, calling it “the next logical step” as a means to enhance the attraction of its various products offered to viewers.

QVC, based in West Chester, Pa., already has begun updating its sets and is adding new graphics for its HD launch as part of its overall “multi-tiered brand campaign” that began in October. It’s the shopping network’s first national advertising campaign in its 21-year history, as it continues an evolution from SD to HD, as well as from a TV shopping venue into a multimedia retailer.

QVC is a wholly owned subsidiary of Liberty Media Corporation.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology