06.11.2009 03:20 PM
FCC Reminds Broadcasters of Consumer Help Obligations
Concerned that broadcasters will be deluged with calls from consumers when stations begin shutting down analog signals on Friday, the FCC this week reminded stations of their obligations to provide consumer referral numbers to the Commission, and to publicize the numbers so that their viewers can get local help about the station’s transition to digital.

“We take this opportunity to remind broadcasters that they should be prepared to answer phone calls from their viewing public in the hours immediately after their transition and in the days to follow,” the commission said.

Stations are required to provide a telephone number that could serve to receive local consumer calls and consumer referrals from the FCC’s National Call Center. The line to be provided for consumer referral purposes may be operated and staffed by the station itself, by a group of stations in a market, or by a third party entity, such as a state broadcasters’ association, so long as it can serve as a source of information and assistance for consumers with questions. Since April 1, stations have been required to publicize this number on a daily basis as part of their obligations under the DTV Consumer Education Initiative.

Station help lines must be staffed during business hours with personnel prepared to answer complex questions, particularly regarding necessary actions to take to get reception in specific locations, and other engineering issues, particularly on June 12 and the days afterwards.

The FCC’s National Call Center will be active 24 hours a day for the days surrounding the June 12 transition.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

Posted by: Tom Butts
Mon, 06-15-2009 07:00 PM Report Comment
The many stations that I saw shut off their transmitters, did NOT follow FCC rules to provide the station's identification when completing their broadcast day. Are fines in order?

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology