01.11.2006 12:00 AM
ESPN Accepting Spots for HD/SD Simulcasts
Ten years ago, it would have seemed like an April Fool's Day joke, but ESPN HD and ESPN2 HD are now accepting commercial spots in HD formats--produced to air simultaneously on ESPN's HD and SD channels. Starting on April 1, ESPN said it will allow an advertiser to produce a single commercial for HD (16:9) and SD (4:3).

Accordingly, each commercial must be produced to allow for a "center cut" or "sweet spot" to accommodate both aspect ratios, in order to air concurrently on ESPN and ESPN HD (or ESPN2 and ESPN2 HD). The simulcast option will be available on the ESPN channels on a 24/7 basis, the company said.

The HD/SD spots will be fed through the ESPN Digital Center, which was built in 2004. Promotional spots recently aired using the new system were produced for Capital One Bowl Week, the Chic-Fil-A (formerly Peach) Bowl, and the Alamo Bowl.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 11:16 AM
Walden: 'The FCC Is Not Some Venture Capital Firm'
Rep. Anna Eshoo (D-Calif.) then stepped in and called for calm, noting to her colleagues “to say we’re welcoming the chairman and [then] we’re using him as a piñata” was wrong.

Featured Articles
Discover TV Technology