06.16.2010 01:15 PM
Denmark: HD Penetration nears 50 Percent

Thanks to an analog cutoff deadline and a subsequent threefold increase in the number of viewers transiting to HD in the past year, Denmark can now claim to be among the most HD-concentrated countries in Europe, according to a new survey.

The sudden surge in Danish HD households since mid-2009 led one exec of cabler YouSee to claim that he's never seen a new technology catch on so robustly in such a relatively brief period. The survey was conducted on YouSee's behalf.

The new data indicates almost two-thirds of current HD homes in Denmark made the jump within just the past 12 months. Facing an analog switch-off in the small (and relatively wealthy) nation last November, many viewers used the transition date as incentive to get digital sets — resulting in a particularly pronounced HD surge in the few months immediately prior to, and following, the late fall cut-off.

An estimated 780,000 HD sets were bought in 2009, according to the survey.



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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
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