03.30.2005 12:00 AM
CEA: HD is High on Consumer Wish List
The Consumer Electronics Association has produced another survey to demonstrate how "dramatically" the public is starting to catch on to HD, all of a sudden. The CEA stats released this week find that nearly half of all consumers "plan to" make their next television purchase an HD set.

If this sounds like deja vu all over again, it's because CEA has found for years that a lot of consumers would love to have purchased HD hardware--until they actually got to the store and noticed the price points of HD hardware versus ED and SD. Fortunately, prices are coming down rather noticeably now.

Nine out of 10 adults are now aware of at least "one term" used to refer to high-definition television, such as "digital television" or "HDTV." Also, more than three-quarters of U.S. adults say they are "familiar with details" about DTV sets. No details were given. CEA said "84 percent of consumers have seen an HDTV [demo] somewhere in the last 12 months..."

When consumers who receive signals via antenna on their primary receivers were asked what they would do if they could no longer receive those signals, 52 percent (up from 46 percent in 2003) said they "might" buy a digital-to-analog STB converter. Also, two-thirds of these same antenna people (up from 57 percent in 2003) again said they "might" subscribe to a cable or satellite service.

According to some new figures just released from In-Stat, total U.S. home HD penetration is now at about 3 percent (based on an estimated four million units sold that can receive HD content in some form).


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