11.12.2008 10:05 AM
Blu-ray Backers Launch Multimedia Campaign
The Digital Entertainment Group, an industry trade consortium, began an ambitious campaign last week to encourage consumers to invest in Blu-ray Disc products in the upcoming holiday sales season.

The $25 million effort will be supported by DEG members across various industries, including one member with companies in two industries—Sony Pictures and CE product maker Sony. Other DEG members include Twentieth Century Fox, Warner Bros., NBC Universal, Disney, Panasonic, and Lionsgate.

The $25 million campaign that began on Fox's NFL Sunday football telecasts on Nov. 2, is dubbed "Tru Blu" and focuses on the superior video and audio qualities (as well as interactive Internet options of BD Live) of Blu-ray. The various commercial spots are rolling out on several media platforms, notably broadcast and cable networks, major-market broadcast stations, online, and in theaters.

The campaign focuses primarily on the 25-44 age demo, and therefore favors some of that group's most popular shows such as "Grey's Anatomy," "House" and "The Office."

DEG estimates that about 8 million Blu-ray-equipped devices (a majority of them being Sony's PlayStation 3 game consoles) currently are in use in America—which represents about 7 percent of all U.S. TV homes.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Exhibitions & Events
Discover TV Technology