09.02.2009 11:50 AM
Best Buy Gets Jump on Cult Blu-ray Titles
Call it possible niche marketing of only a handful of titles, but Best Buy isn't complaining. The big-box CE retailer has been given exclusive selling rights for a couple of Blu-ray titles that will remain within the realm of Best Buy for a little less than a month. The titles — "Shaun of the Dead" and "Hot Fuzz" from Universal — were shipped to Best Buy outlets for placement last week (Aug. 25).

The films will be more widely distributed for purchase and rental on Sept. 22.

Although Universal did not spell out exactly what it was up to, several HD and Blu-ray Web sites consider Best Buy the best seller of Blu-ray content in the U.S., and since the two cult titles (both featuring British comedy actor Simon Pegg) generally coincide with much of Best Buy's core demographic customer base, it's likely the studio is trying to give Blu-ray consumers a chance to buy the titles a bit sooner than other customers, albeit at somewhat higher price points than the titles' standard DVD counterparts.

The Universal deal with Best Buy covers only the Blu-ray versions of both titles. If the sales numbers prove to be impressive, look for Universal to release that data in late September.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

D. Pagan Communications /   Friday 11:45 AM
EGRIPMENT SUPPORT SYSTEMS RINGS IN THE [CHINESE] NEW YEAR
Wall Street Communications /   Friday 01:16 PM
DigitalGlue at the 2015 NAB Show:

 
Featured Articles
Discover TV Technology