Ascent Media, WWE Tag-Team on HD
March 12, 2008
Systems integrator Ascent Media and World Wrestling Entertainment are bringing their relationship to a higher level. Under a set of newly announced agreements, WWE is utilizing dedicated studio space at Ascent Media’s Harbor Plaza facility in Stamford, Conn., for the creation of wraparound elements that are included in WWE syndicated programming packages. Ascent Media is also providing new HD-capable fiber optic links between the new studio space and the existing WWE studio in Harbor Plaza, and to the WWE technical facility, also in Stamford.
WWE can use the bandwidth. It upgraded its production to HD earlier this year, using two new trucks from NEP Supershooters, Sony HD cameras and a dual-band, dual-path satellite truck from PSSI. (Read more about WWE’s move to HD in the March 5 edition of TV Technology and online.) “Because of the varied nature of our programming, it’s important that we have access to the highest-quality, most reliable production environment,” said Steven Lazas, vice president of broadcast operations for WWE. “Our relationship with Ascent Media has continued to expand because of their proven ability to deliver the technical skills and the breadth of resources we need to grow our business.” Santa Monica, Calif.-based Ascent Media Group is a wholly owned subsidiary of Discovery Holding Co., with more than 75 facilities around the world.
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