06.06.2007 12:00 AM
Amazon, Toshiba Attempt HD DVD Sales Synergy
Amazon.com and Toshiba are teaming up to try to stimulate sales of HD DVD players (and film titles) with a promotion that is centered on Toshiba's HD-A2 player and the two recently released multidisc packages based on "The Matrix" motion picture trilogy.

The deal is this: If consumers purchase a Toshiba HD-A2 player (the company's lowest is priced at about $300) and at least one of the two Matrix packages, they will receive a total of seven free HD DVD titles from a limited list of available movies, according to Amazon.com.

But the deal also gets a bit complicated. Buying the Toshiba player enables a consumer to receive five free HD DVD titles directly from Toshiba, after a mail-in rebate. (Rebate forms are offered online.) Consumers must choose their five HD DVD discs from only 15 titles listed on the rebate form. Then adding one of the Matrix packages to their Amazon.com online Shopping Cart entitles consumers to choose an additional two HD DVD titles from another limited, but somewhat larger, list of possible choices. (The combined price of these last two titles is subsequently subtracted from the final bill.)

In another unrelated HD DVD development, Toshiba said this week it's releasing its first HD DVD-RW drive for laptop computers that can read, write and rewrite to HD DVD-RW discs, and read and write to HD DVD-R discs. Shipments to retailers are expected to begin later this summer.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Exhibitions & Events
Discover TV Technology