07.16.2008 12:00 AM
Absence of Price Cut for PS3 not Welcomed by Blu-ray Proponents
When the dust settles on some marketing strategies in a few weeks, it appears that Microsoft’s Xbox 360 game console will be selling for about $100 less than Sony’s PlayStation3. Microsoft recently acknowledged reports (without denials) that it plans to lower Xbox’s price to about $300, a cut of $50 over current levels. (This pertains to the basic Xbox, not a high-powered model about to be introduced.)

Sony Chairman Howard Stringer has told Bloomberg News the PS3 will remain, for now, at the $400 level, saying that Microsoft’s downward pricing proves to him that his PS3 is continuing to outsell Xbox 360. Unlike the Xbox 360, all PS3 units come with internal Blu-ray Disc drives. But movie studios and other content providers jumping on the Blu-ray bandwagon cannot count on any type of marketing boost for the HD next-gen format coming from Sony, given the firm’s pricing strategy at the moment.

Owners of Xbox 360’s can purchase Blu-ray drives as add-ons. The top-selling game console, Wii from Nintendo, does not include any Blu-ray options.


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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
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