12.06.2007 04:13 PM
Younger adults turn to technology to catch up on TV shows, Nielsen study says

Younger adult TV viewers are two-and-a-half times more likely than older viewers to use technology to catch up on TV shows they’ve missed, according to a new Nielsen study.

The study also reported that more than half of older viewers will simply wait for reruns when they miss an episode.

The study revealed that when viewers log onto the Internet to stream TV shows, 50 percent said they visit ABC.com, compared to 41 percent who visit NBC.com and 37 percent who go to CBS.com.

Nielsen also found:

  • 56 percent of 18- to 34-year-olds use new technologies, including DVRs, the Internet, VOD and MP3 players, to follow their favorite shows, while 21 percent of viewers older than 55 do so.
  • The single biggest factor driving awareness of Internet-based streaming alternatives wasn’t broadband Internet access at home, but whether respondents had loaded iTunes on their home computers.
  • 25 percent said they’d watched a full-length episode streamed online in the past three months, with 39 percent of 18- to 34-year-olds reporting having done so and only 11 percent of those 55 and older.

Nielsen conducted the study in October with more than 1500 adults at the CBS Television City research facility in Las Vegas.

For more information, visit www.nielsen.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology