You will watch the commercial

July 12, 2004

Concurrent Computer claims to have a patent pending solution that enables the insertion of advertisements that will always run at normal speed into on-demand programming.

The technology enables insertion of ads into on-demand “trick files” (the files that enable fast-forward and rewind), guaranteeing that ads inserted within the original content program run at normal playback speed, even if the subscriber tries to fast-forward or rewind the program when viewed as on-demand content.

The result is that advertisements are impossible to skip even by fast-forwarding.

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