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01.13.2006
Originally featured on BroadcastEngineering.com
Yahoo moves to TV and phones with “Go”

Yahoo is seeking to move beyond the Web to television and mobile phones. Last week, the Internet information service announced the Yahoo “Go” brand, an attempt to expand personalized information and media services to new platforms.

Yahoo’s new products include Yahoo Go Mobile and Yahoo Go TV. A third, Yahoo Go Desktop, will tie the phone and TV services to the personal computer.

Yahoo Go TV seeks to expand Yahoo to the television set. The service would allow users to link their existing base of Yahoo contacts and resources directly into television receivers — enabling the viewing of digital photos, news, sports or other Yahoo services.

The phone system would bring the service to mobile phone users with an Internet connection. The Yahoo Go Mobile service will be embedded in millions of new Nokia phones sold worldwide and will initially be offered through Cingular Wireless.

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