08.14.2005 08:00 AM
Yahoo! expands news video with CNN and ABC feeds

Yahoo! is adding daily feeds from CNN.com and ABC News to augment the video news it already offers from The Associated Press and Reuters.

The move comes barely two weeks after AP announced its own plans to launch an online video news network in the third quarter. AP plans to contract with an as yet unnamed third party company to sell ads into the network on a national basis. The plan is aimed at helping its members — mainly newspaper publishers — to compete in the online video news realm, Ad Age reported. The Yahoo! deals are important for CNN and ABC News, which are both trying to expand their news audience reach online. Within the last 12 months video has become one of the key battlegrounds for media companies seeking to establish themselves solidly in a potentially lucrative new area of online audience interest and advertising.

CBS News recently announced a total revamp of its news site offering round-the-clock online reporting and broadband video reports. CNN also increased the amount of free news video is offers from its Web site. Marketers meanwhile are showing increasing interest in the potential of TV-like commercials inserted into broadband video news programming. The new Yahoo video feeds from CNN.com and ABC News will be advertiser supported.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology