XOS Technologies helps schools monetize sports footage

February 13, 2009

XOS Technologies, a Florida-based specialist in sports technologies, is forming a new division, XOS Digital, to provide licensing and distribution of archival high school and college sports digital video content.

The company noted that it found that most archival high school, college and university footage is lost or sitting on shelves, not being used or preserved securely. The new division, it said, will preserve, organize and instantaneously provide search capabilities for these archives.

It said high schools, colleges, universities and conferences will have new opportunities to generate revenue with these untapped assets.

With its new sports video syndication platform, clients will be offered flexible and customizable branded content campaigns targeting fans on national, local and niche publisher-owned Web and mobile destinations, XOS Digital said.

Dan Aton, a founder of XOS Technologies, will head XOS Digital. “XOS Digital’s technology will create an immediate link between the school’s archives and the ability to instantaneously feed Web, mobile and media outlets with content from today’s game or last century’s game,” Aton said.

XOS Digital will operate out of XOS Technologies’ newly expanded offices in Lake Mary, FL. The 16,000sq-ft space houses a new state-of-the-art ingest facility, a data center and production studios.

Partnering with XOS Technologies in the new venture is Collegiate Images. Formed in 2002, it licenses and distributes college sports video and images, with more than 100 exclusive content partnerships.

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