03.06.2008 08:30 AM
WTIC-TV enhances traffic reporting with Beat the Traffic

WTIC-TV in Hartford, CT, has launched 3-D traffic reports as part of its Fox 61 morning show, which airs Monday through Friday.

The station has deployed traffic reporting technology from Beat the Traffic to help create more accurate and compelling traffic reports. The morning show will be the first in the market to feature HD 3-D maps showing real-time traffic flow, speeds, incidents and travel times on major roadways throughout the region.

Animated, color-enhanced maps provide an easy-to-understand picture of the latest traffic speeds and flows, while still allowing the station’s traffic reporter to interject with updates on the trouble areas to help viewers plan their days and avoid delays.

The station also plans to enable viewers and the general public to view the latest traffic conditions and incidents on the Web and their mobile devices throughout the day at its Web site.

See Beat the Traffic in NAB booth R326, or visit www.beatthetraffic.com.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:54 PM
ChyronHego Products at Content and Communications World (CCW):
Sue Sillitoe, White Noise PR /   Friday 05:52 AM
Visual Unity Shows vuMedia™ at NAT Expo 2014 and Inter BEE 2014

 
Featured Articles
Discover TV Technology