Deborah D. McAdams /
09.18.2013 12:52 PM
WRAL-TV to Debut Multiplatform, Social, Interactive Sports Doc
‘College $ports: #missionormoney’
RALEIGH, N.C.— WRAL-TV is breaking ground again, this time, local programming. The station—first on the air in HD and a Mobile Emergency Alert System signal—is premiering an interactive, social media, multiplatform sports documentary examining “the multi-billion dollar industry of big-time college sports, the influence of money on the game, and whether reforms are needed to protect the integrity of our major academic institutions.” The multifaceted program premieres Tuesday, Sept 24 at 6:30 p.m. ET.

The two-hour “social TV event” will be broadcast on WRAL-TV, the 99.9FM Fan sports radio program, and live-streamed on, where users will also have a second-screen experience including interactive polling and live twitter conversations.”  
WRAL describes “College $ports: #missionormoney” as an “interactive program designed for viewers to participate on Twitter and Facebook using the hashtag #missionormoney.”

“With this documentary, we are experimenting with social ratings to better understand the impact of social TV and second screen applications,” said am Matheny, Capitol Broadcasting Co.’s vice president of Policy and Innovation. “We believe this to be an emerging currency for broadcasters.”
The program will stream live at or locally on WRAL2, over-the-air on 5.2 or Time Warner Cable Digital Ch. 106. 

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology