Originally featured on BroadcastEngineering.com
Westwood One, TrafficLand form strategic partnership
Westwood One and TrafficLand will combine TrafficLand's 24/7 live traffic video systems, which aggregate about 5000 traffic cameras, with its team of traffic reporters to offer a comprehensive traffic information system under the terms of a new multiyear strategic partnership.
The partnership will allow Westwood One's Metro Traffic system to integrate TrafficLand's video systems into its incident reports, alerts, traffic speed and flow updates, and offer better alternative routing suggestions. In addition, Metro Traffic becomes the exclusive representative of the TrafficLand services to broadcasters for its radio, television and Internet offerings. As part of the transaction, Westwood One also has negotiated the right to purchase 100 percent of the stock of TrafficLand in 2009.
For more information, visit www.westwoodone.com.