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11.10.2003
Originally featured on BroadcastEngineering.com
Westinghouse Digital forms to revive historic brand

The name Westinghouse has deep roots in American broadcasting. Its television cameras helped launch the broadcast industry and transmitted the first images from the moon. Westinghouse TV sets have brought information and entertainment to generations of families over the past 50 years. Now the historic name is getting a revival for the digital era.

Westinghouse Digital Electronics has announced its formation and plans to offer digital entertainment devices under the well-known brand. Based in City of Industry, Calif., Westinghouse Digital is an independent, privately held company that will begin selling LCD TVs through consumer electronics retailers and other resellers, with several digital entertainment product lines planned in 2004 for home, business and portable use.

Westinghouse Digital, operating as a sales company, will launch its line of LCD TVs this month in a fast-growing market for flat-panel televisions. Ranging in size from 15 to 30-inches, Westinghouse Digital LCD TVs will offer an advanced feature set. The company’s primary supplier is Nexgen Media Tech of Taiwan.

For more information visit: www.westinghousedigital.com.

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