06.13.2008 12:00 AM
Warner Bros. TV Teams With Web Distributors
First, Warner Bros. Television Group said it would resurrect The WB with a pair of Web sites. Now, forging deeper into the digital realm, WBTVG has joined with a group partners to launch ad-supported branded channels in what it calls “premium environments.”

Dailymotion, Joost, Sling Media, TiVo and Veoh Networks are launching channels that will include content from Warner properties TheWB.com and KidsWB.com.

The channels will launch in mid-September. WBTVG calls it a “three-screen distribution strategy” and says it “provides scale to advertisers,” allowing them access to targeted consumers.

“These new premium partnerships fit our overall digital distribution strategy by providing users the opportunity to access our content where and when they choose,” said WBTVG President Bruce Rosenblum. “These partnerships will further the reach of the high-quality content we are creating to fuel our branded, ad-supported niche destinations which will benefit both the user and the advertiser.”

Channels at the partners’ Web sites will offer free full-length episodes of programming, and TheWB.com will offer original series. WBTVG and the other companies will also launch two new channels, Classics WBTV and a science-fiction channel.

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