/
10.26.2006
Originally featured on BroadcastEngineering.com
Wal-Mart, Televisa launch signage, kiosk network in 292 Mexican stores

Grupo Televisa and Wal-Mart de Mexico have launched an in-store media network covering 292 Walmex stores across Mexico. Consisting of more than 5000 digital signage displays and touch-screen kiosks, the network is centrally managed using FireCast software and media player hardware from WireSpring Technologies. Televisa creates original, retail specific programming for the Walmex network, combining informational segments and advertising spots.

Content for the network is delivered through large-screen LCD displays in key store locations, as well as touch-screen kiosks in the pharmacy and other areas. The network comprises:

  • Approximately 21 to 28 large-screen LCDs per store, plus touch-screen kiosks.
  • Content customized by store type, with multiple channels per store — including a dedicated channel for the pharmacy in Supercenter locations.
  • WireSpring’s FireCast OS, FireCast ClientCenter and FireCast Media Appliance, as well as IBM’s Anyplace Kiosk.

The Walmex network rollout began in July 2006 and will be completed by early November, in preparation for the holiday shopping season.

For more information, visit www.wirespring.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Monday 6:39AM
What Price Reliability?
Digitally delivered TV has seen a pile o’ fail lately.


 
Featured Articles
Discover TV Technology