Vizrt software enables last-minute tie-ins to sports ads

July 13, 2004

Vizrt's viz|ad commercial software

Vizrt graphics new viz|ad software is taking off in Europe. viz|ad allows broadcasting networks to customize commercials for a live sporting events immediately prior to going on the air.

France Télévisions Publicité (FTP) uses this software in its broadcasts and plans to use the new interactive 3-D system this summer for major sporting events. FTP used the viz | ad during its broadcast of the UEFA Cup held in Gothenburg, Sweden.

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