/
10.16.2008
Originally featured on BroadcastEngineering.com
Virgin Media launches trial of dynamic advertising for on-demand TV

UK on-demand service Virgin Media this week announced a dynamic advertising trial of its on-demand TV platform.

Brands such as Kellogg's, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial, which begins this week, will take place across north London.

For the trial, Virgin Media is relying on SeaChange’s AdPulse On Demand system to insert ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time or region. Virgin Media’s trial will match ads to program genres; test a range of ad lengths; including single 30-second pre-rolls, consecutive pre-rolls and end rolls; and update campaigns weekly. The number of ads will be capped and there will be a limit on the volume of programs that will have ads placed around them.

Virgin Media is also working with On Demand Group for content aggregation. Both Rentrak and ODG will measure content performance throughout the trial to better understand the impact of on-demand advertising on viewer behavior.

For more information, visit www.schange.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google


 
Featured Articles
Discover TV Technology