01.22.2007 08:00 AM
Originally featured on BroadcastEngineering.com
Viewers missing from mobile TV equation

As CBS research guru David Poltrack sees it, the only thing holding up mobile television is a lack of interested viewers.

At the recent NATPE Mobile Conference in Las Vegas, Poltrack noted that 20 percent of all mobile users now have video-enabled cell phones, but less than 10 percent of that group have actually used the video functions.

Poltrack suggested two things that could jumpstart users to mobile content: short-form creative content related to existing programming — not just YouTube home movies — and local content such as the news and weather.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.


 
Featured Articles
Discover TV Technology