VideoMining, Reflect Systems deliver consumer activity analysis

October 11, 2007

Reflect Systems and VideoMining have entered into a partnership that aims to provide retailers and out-of-home advertisers with the ability to fine-tune existing or planned digital media deployments based on detailed analysis of consumer activity and shopper behavior.

As part of Reflect’s Digital Signage Consulting Toolkit, the offering brings to clients VideoMining’s technologies and processes for turning in-store video into actionable intelligence, resulting in improved user experience and higher impact returns for any out-of-home media campaigns.

Reflect Systems said its clients were looking for tools that would help them refine existing strategies and effectively plan new efforts around detailed information.

VideoMining said this was a good avenue to sell its software-based analysis of audience behavior and demographics for targeted location-based communication.

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