VDS provides voting display to FOX

June 11, 2007

VDS provided the FOX News Channel with a real-time display of SMS text message for televising election-polling data.

Building on a system that was used to support FOX’s coverage of the president’s state of the union address on January 23rd, the enhanced Text-to-Air system supports features to aide production personnel during live productions.

The system was used during a broadcast in which viewers were invited to send a text message to a dedicated SMS short code, indicating which candidate they felt performed best during the debate. The results were then displayed live on-air throughout the broadcast.

The system retrieves data in real time from a back-end system provided by Motricity. A key enhancement to the new system is the ability to support a variety of display formats using a rendering engine provided by Vizrt.

New displays for call-to-action or live data representations can be scripted and saved in a database for future use. In addition to support for the Vizrt render engine, the system can drive graphics systems from other major manufacturers including Chyron, Harris and Miranda.

For information, visit www.videodesignsoftware.com.

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