VDS provides voting display to FOX
June 11, 2007
VDS provided the FOX News Channel with a real-time display of SMS text message for televising election-polling data.
Building on a system that was used to support FOX’s coverage of the president’s state of the union address on January 23rd, the enhanced Text-to-Air system supports features to aide production personnel during live productions.
The system was used during a broadcast in which viewers were invited to send a text message to a dedicated SMS short code, indicating which candidate they felt performed best during the debate. The results were then displayed live on-air throughout the broadcast.
The system retrieves data in real time from a back-end system provided by Motricity. A key enhancement to the new system is the ability to support a variety of display formats using a rendering engine provided by Vizrt.
New displays for call-to-action or live data representations can be scripted and saved in a database for future use. In addition to support for the Vizrt render engine, the system can drive graphics systems from other major manufacturers including Chyron, Harris and Miranda.
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