07.01.2008 08:00 AM
UK consumer survey provides mobile TV adoption tipping points

Strikingly similar to the April results for the U.S. version of the survey, QuickPlay Media’s recent independent survey shows consumer viewing figures on mobile TV and video services in the UK that suggest that the last hurdle for mobile TV is marketing and selling data-based services to the wider public.

Nearly half — 44 percent — of UK consumers don't know if their mobile operator even offers a mobile TV and video service. A third — 33 percent — of those questioned cited cost as the main barrier for not accessing mobile TV.

Two-thirds — 65 percent — of consumers expressed willingness to watch ads on their mobile phones to access free or discounted TV and video content.

The study also found that 41 percent of consumers have already watched TV or videos on a mobile phone, with 18 percent watching more than once a week.

For more information, visit www.quickplay.com.

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