07.01.2008 08:00 AM
UK consumer survey provides mobile TV adoption tipping points

Strikingly similar to the April results for the U.S. version of the survey, QuickPlay Media’s recent independent survey shows consumer viewing figures on mobile TV and video services in the UK that suggest that the last hurdle for mobile TV is marketing and selling data-based services to the wider public.

Nearly half — 44 percent — of UK consumers don't know if their mobile operator even offers a mobile TV and video service. A third — 33 percent — of those questioned cited cost as the main barrier for not accessing mobile TV.

Two-thirds — 65 percent — of consumers expressed willingness to watch ads on their mobile phones to access free or discounted TV and video content.

The study also found that 41 percent of consumers have already watched TV or videos on a mobile phone, with 18 percent watching more than once a week.

For more information, visit www.quickplay.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Featured Articles
Discover TV Technology