04.28.2010 08:58 AM
TV website profitability climbs, survey says

More TV station websites are turning a profit in 2010, and many sites are increasing their content while eliminating elements that don’t work, according to the RTDNA/Hofstra University Annual Survey.

In the last year, profits from TV station websites have climbed 4.3 percent, the survey found. The survey also revealed that stations with larger staffs devoted to the Web are more likely to make a profit.

TV websites are maturing with text, still pictures and news video, which are essentially universal on all sites, the survey found. Audio, live cameras, recorded newscasts and blogs are increasingly being used; however, streaming audio, podcasts and allowing visitors to assemble their own newscasts have leveled off or declined.

According to Bob Papper, professor and chairman of the Hofstra Department of Journalism, Media Studies and Public Relations and director of the survey, the results suggest stations increasingly are cutting back or eliminating aspects of their websites that do not work well for them.

Consistent with results from prior years, the largest stations tend to have the most complex websites. There are no meaningful distinctions based on network affiliation or geography, the survey revealed.

Based on the survey results, Papper estimates staffing for TV websites has on average risen as much as one full-time employee and one-part time employee over the last year. The survey also found that newsroom employees “helping on the Web” for TV sites went up 10 percent over the last year.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology